How did you decide to focus on this particular issue? Housing in New York is such a complex topic; you could spend a lifetime studying it.
Exactly, and that’s why we chose a very specific component to address here. We started our research by talking to experts on housing and housing advocacy; CHPC [Citizens Housing Planning Council] was a hugely important conversation. We could have gone in a lot of different directions, but we felt like we became aware of something which there was an urgency around and that very much related to this question of unevenness and informality.